On new single “The Blacker The Berry”, Kendrick Lemar channels the energy and agression from Boi-1da’s 90’s Hip Hop inspired production. Sonically it’s quite a bit different from previous Grammy winning single “i”, which had more of a Soulful feel to it, but the song’s message is similar. “i” may not have been a commercial success in the US but over here it was a UK Top 20 single, so it’s great to hear Kendrick not give in to try and make something more radio friendly. “The Blacker The Berry” is today’s Song of The Day.
Previously: Kendrick Lamar – i