I’m glad that this music video came with subtitles for people like me who don’t recall they’re French lessons. “SECRET” is the quirky new video from rising Quebecois artist, Hubert Lenoir. Like much of his music, it’s in French but YouTube’s subtitles came in handy. It features Lenoir who takes on the role of an ostracised skunk boy who has a big crush on a fellow student. The song also includes features drums from Mac DeMarco and contributions from Kirin J Callinan.
“This is a song about the feeling of unshared love,” Lenoir explains. “And being rejected when you know that it’s only because you’re different,” he continues. It’s something that Lenoir is all too familiar with, having received some backlash in his home city after the release of his debut album, Darlène.
The strangeness of his life over the last few years is something that he covers on his new album, Musique directe, which will be released later this year. It will be released on the Brooklyn-based record label Terrible Records, to whom he has just signed too. “SECRET” is out now on Apple Music and Spotify.
Directed by Noémie D. Leclerc.