Baby Keem becomes the first artist to partner with Kendrick Lamar and Dave Free’s creative company pgLang with the release of his double single, “hooligan” / “sons & critics freestyle”. The former track is probably the stronger of the two songs and you can watch his striking video for the song below. Interestingly Keem’s delivery on “sons & critics freestyle” is very reminiscent of Kendrick’s on “sons & critics freestyle”. The LA rapper was featured in the 2020 XXL Freshman Class and it’s easy to see why they and Kendrick rate him so highly. “hooligan” / “sons & critics” are out now on Apple Music and Spotify.
Directed by Jake Schreier.