Cannon is an independent artist from South Carolina and his new single is about battle that we deal with when faced with personal issues. “”Conversations” is about ignoring our personal issues for the sake of feeling like we don’t have them,” Cannon says. The song is especially poignant with the times that we’re in, with many countries in lockdown at the moment. “There’s a really important difference between talking and having a conversation, whether it’s with ourselves or with others—and this song is emphasising that difference,” the 21-year-old added. “CONVERSATIONS” is out now on Apple Music and Spotify.