Yeezus feels like a continuation of My Beautiful Dark Twisted Fantasy mixed with 808s and Heartbreaks.
Upon hearing Yeezus, it is not such a surprise that fellow label mate J. Cole decided to release his new album Born Sinner on the same day as Kanye. Yeezus does not have a radio single, does not have any music videos (yet), does not have any artwork and has had little promotion. It is of course a Kanye West album so interest in the project has been high (online at least). This has in turn meant that artists releasing albums the same day as Kanye have been asked questions about their confidence that their albums will not suffer from sales as a result of sharing the same release day. I call that cross promotion, because if you didn't already know Kanye was releasing an album the same day as J. Cole or Mac Miller, you soon would having watched or listened to any of their recent interviews. Do not believe that the album hadn't been promoted as Kanye's previous "June 18" tweet, the 'please add graffiti' poster , Kanye's Saturday Night Live appearance and interview with the NY Times all amount to promotion. What Yeezus has not had is a traditional promotional campaign.
"How much do I not give a fuck?
Let me show you right now before you give it up" - Kanye West on “On Site”
Yeezus opens with "On Site" and much like the album it has a different sound than we are used to hearing from Kanye. The album has an electronic Dance influence and prior and to Yeezus Kanye’s biggest Dance track was “Stronger”, a song that sampled Daft Punk. It is by no coincidence then that Daft Punk worked on two songs on this album. Furthermore there’s an "I need you right now" lyric borrowed from "Stronger" on the song. Although it wouldn't seem like it after the initial play, "On Site" is one of the songs that will stay with you after you've played the album.
"soon as I pull up and park the Benz
we get this bitch shaking like Parkinsons" - Kanye West on “On Site”
"The only thing that has changed with this album is Kanye's style. He is still ultimately delivering content with similar themes and expressions as he has done previously, see the quote above for example. There is however alot of screaming on the album, something new for Kanye.
"I am a God, Even though I'm a man of God" - Kanye on “I Am A God”